Publié le par NaG@8133

La transition numérique sur le marché des Mangas

Deux mastodontes de magazines hebdomadaires de manga JUMP et MAGAZINE diffuseront conjointement leurs contenus en ligne. Leurs éditeurs respectifs SHUEISHA (Dragon Ball, Death Note etc.) et KODANSHA (Akira, Astro le petit robot etc.), longtemps considérés comme deux grands rivaux sur le marché national de manga, collaborent pour la première fois. Face à la baisse régulière des ventes de ces dix dernières années, les grandes maisons d’édition prennent le virage numérique.

Les éditeurs acculés face à la chute des ventes

Selon l’institut de recherche des sciences d’édition (shuppan kagaku kenkyujo , Shinjuku , Tokyo), en 2018 les ventes d’ouvrages « papiers » tout confondus ont représenté 1292.1 milliards JPY (env 10.09 milliards EUR). Une baisse de 5.7% comparé à 2017.  Ce n’est plus que la moitié des ventes de 1996, un son sommet jamais retrouvé depuis, car les ventes dégringolent depuis quatorze ans.

Pour les trois titres hebdomadaires de manga JUMP, MAGAZINE et SUNDAY les plus connus du Japon, la Fédération japonaise des magazines estime à 2.88 millions d’exemplaires vendus en moyenne par numéro paru entre octobre 2017 et septembre 2018. Une baisse de 77% par rapport à 1995 lorsqu’à l’époque JUMP à lui seul vendait 6.53 millions d’exemplaire par numéro.  

Quant au marché d’édition de mangas en ligne, il a dépassé le marché traditionnel des mangas en « papier » pour la première fois en 2017. Le premier est evalué à 171.1 milliards JPY (1.33 milliards EUR) contre 166.6 milliards JPY (env 1.3 milliard EUR) pour le second.

Une bombe pour redonner un second souffle au manga

En cause, la diminution de la population, la diversification des hobbies ou un certain désintérêt des jeunes pour les mangas.  SHUEISHA et KODANSHA espèrent stimuler de nouvelles demandes et dynamiser le marché puis compenser les pertes de leurs ventes via la distribution numérique.

Les deux maisons d’éditions réuniront près de 150 mangas des auteurs divers et variés qui contribuent régulièrement dans un site internet unique Shonen Janmaga Gakuen .  A partir de 8 avril jusqu’à 10 juin les contenus des deux maisons d’édition disséminés dans près de cinq magazines différents, aussi bien « on » que « offline » tels que Bessatsu Shonen Magazine et les applications Shonen Jump + et Magazine Pocket, seront progressivement transférés.

Les œuvres connues come ONE PIECE ou SEVEN DEADLY SINS seront mises en avant en priorité à destination des jeunes publics de moins de 22 ans.

L’éditeur en chef du magazine hebdomadaire MAGAZINE (KODANSHA) M. KURITA Hirotoshi affirme avec ambition que les lecteurs auront l’embarras du choix avec des contenus « illimités et gratuits ».

 (Source NIKKEI 08/04/2019 「ジャンプ」と「マガジン」がタッグ、漫画を無料配信)

146 réponses sur “La transition numérique sur le marché des Mangas”

  4. I was suggested this blog by way of my cousin. I’m now not sure whether this put up is written by him as no one else recognise such specified about my difficulty. You are incredible!

  19. A motivating discussion is worth comment. I do believe that you need to write more on this issue, it may not be a taboo matter but generally folks don’t talk about these subjects. To the next! Kind regards!

  25. Good post. I learn something new and challenging on websites I stumbleupon every day. It’s always helpful to read content from other authors and practice a little something from their sites.

  29. I blog frequently and I seriously appreciate your content. The article has really peaked my interest. I am going to take a note of your website and keep checking for new details about once per week. I opted in for your Feed as well.

  33. I’m pretty pleased to uncover this great site. I need to to thank you for ones time for this particularly wonderful read!! I definitely appreciated every part of it and I have you saved to fav to see new things in your site.

  37. I blog often and I genuinely appreciate your information. This great article has really peaked my interest. I am going to book mark your blog and keep checking for new information about once per week. I opted in for your Feed too.

  42. After I originally left a comment I seem to have clicked the -Notify me when new comments are added- checkbox and now every time a comment is added I get 4 emails with the same comment. Is there an easy method you can remove me from that service? Cheers.

  45. I truly love your website.. Great colors & theme. Did you develop this web site yourself? Please reply back as I’m planning to create my own blog and would love to learn where you got this from or what the theme is named. Appreciate it!

  51. Hello, I do believe your blog might be having internet browser compatibility issues. Whenever I look at your website in Safari, it looks fine however, when opening in I.E., it’s got some overlapping issues. I merely wanted to provide you with a quick heads up! Other than that, fantastic website!

  53. I must thank you for the efforts you’ve put in writing this site. I really hope to see the same high-grade blog posts by you later on as well. In fact, your creative writing abilities has motivated me to get my own, personal website now 😉

  57. I’m very happy to discover this great site. I want to to thank you for your time for this particularly fantastic read!! I definitely appreciated every bit of it and i also have you book-marked to check out new stuff in your site.

  60. Way cool! Some extremely valid points! I appreciate you penning this write-up plus the rest of the site is extremely good.

  70. Good post. I learn something new and challenging on blogs I stumbleupon everyday. It will always be useful to read through articles from other writers and practice a little something from other sites.

  71. I blog often and I really appreciate your information. This article has really peaked my interest. I will take a note of your website and keep checking for new information about once a week. I subscribed to your Feed too.

  72. I’m impressed, I must say. Rarely do I come across a blog that’s equally educative and interesting, and without a doubt, you have hit the nail on the head. The problem is something that too few people are speaking intelligently about. I’m very happy I found this in my search for something concerning this.

  86. I was extremely pleased to uncover this web site. I wanted to thank you for ones time due to this fantastic read!! I definitely liked every part of it and I have you book marked to see new stuff on your web site.

  87. Your style is so unique compared to other people I’ve read stuff from. Many thanks for posting when you’ve got the opportunity, Guess I’ll just bookmark this page.

  91. I really love your site.. Pleasant colors & theme. Did you develop this site yourself? Please reply back as I’m attempting to create my own personal site and want to know where you got this from or what the theme is called. Thank you.

  95. Uncovering Sugar Defender has been a game-changer for me, as I’ve
    constantly been vigilant concerning managing my blood sugar
    level degrees. I currently really feel empowered
    and confident in my ability to keep healthy and balanced degrees, and my most current medical examination have actually mirrored this development.
    Having a reliable supplement to enhance my a significant
    resource of convenience, and I’m absolutely appreciative for the considerable difference Sugar Protector has made in my overall health.

  96. I really love your site.. Excellent colors & theme. Did you create this site yourself? Please reply back as I’m looking to create my own blog and would like to learn where you got this from or exactly what the theme is named. Thank you!

  100. Howdy! I simply wish to offer you a huge thumbs up for the excellent information you have got right here on this post. I am returning to your site for more soon.

  101. Hey there! Do you know if they make any plugins
    to help with Search Engine Optimization? I’m trying to get
    my blog to rank for some targeted keywords but I’m not seeing very good gains.
    If you know of any please share. Thanks! I saw similar text here: Warm blankets

  102. Having read this I thought it was rather informative. I appreciate you spending some time and energy to put this content together. I once again find myself spending a lot of time both reading and leaving comments. But so what, it was still worthwhile.

  107. A motivating discussion is definitely worth comment. I believe that you ought to publish more on this subject matter, it may not be a taboo subject but typically folks don’t talk about such issues. To the next! Kind regards!

  109. I blog quite often and I genuinely thank you for your content. This great article has truly peaked my interest. I’m going to bookmark your website and keep checking for new information about once per week. I opted in for your RSS feed as well.

  110. When I originally left a comment I appear to have clicked the -Notify me when new comments are added- checkbox and now every time a comment is added I recieve 4 emails with the exact same comment. There has to be a way you can remove me from that service? Thanks a lot.

  111. I blog frequently and I truly appreciate your content. This article has truly peaked my interest. I am going to book mark your site and keep checking for new information about once a week. I opted in for your Feed as well.

  117. Hi, There’s no doubt that your site could be having internet browser compatibility issues. When I take a look at your web site in Safari, it looks fine however, when opening in IE, it has some overlapping issues. I simply wanted to give you a quick heads up! Aside from that, fantastic site!

  118. I absolutely love your site.. Pleasant colors & theme. Did you create this amazing site yourself? Please reply back as I’m looking to create my very own site and would love to find out where you got this from or exactly what the theme is called. Kudos.

  119. You’re so cool! I don’t suppose I’ve read through anything like that before. So good to find another person with a few genuine thoughts on this issue. Seriously.. thanks for starting this up. This website is one thing that’s needed on the internet, someone with a bit of originality.

  124. Right here is the right blog for anybody who wishes to find out about this topic. You know so much its almost hard to argue with you (not that I personally would want to…HaHa). You definitely put a new spin on a topic which has been written about for a long time. Wonderful stuff, just wonderful.

  131. This is a very good tip particularly to those fresh to the blogosphere. Simple but very precise info… Thank you for sharing this one. A must read article!

  133. I must thank you for the efforts you’ve put in penning this site. I really hope to see the same high-grade blog posts by you later on as well. In fact, your creative writing abilities has inspired me to get my own, personal blog now 😉

  135. Having read this I thought it was really informative. I appreciate you spending some time and energy to put this informative article together. I once again find myself spending a significant amount of time both reading and leaving comments. But so what, it was still worth it!

  136. Can I just say what a comfort to find somebody that truly knows what they’re talking about over the internet. You certainly understand how to bring a problem to light and make it important. More people ought to read this and understand this side of the story. It’s surprising you are not more popular given that you surely possess the gift.

  137. When I initially left a comment I seem to have clicked on the -Notify me when new comments are added- checkbox and from now on every time a comment is added I get four emails with the same comment. Is there a way you can remove me from that service? Thank you.

  138. This is the right site for anybody who wants to find out about this topic. You know a whole lot its almost hard to argue with you (not that I personally will need to…HaHa). You definitely put a new spin on a subject which has been discussed for years. Excellent stuff, just excellent.

  140. Spot on with this write-up, I absolutely believe that this amazing site needs a lot more attention. I’ll probably be back again to see more, thanks for the advice.

  141. Can I simply say what a comfort to discover someone that actually understands what they are discussing online. You certainly know how to bring an issue to light and make it important. More and more people have to check this out and understand this side of the story. It’s surprising you aren’t more popular given that you definitely have the gift.

  142. I’d like to thank you for the efforts you’ve put in writing this blog. I’m hoping to check out the same high-grade content from you later on as well. In truth, your creative writing abilities has inspired me to get my own, personal site now 😉

  145. I absolutely love your site.. Very nice colors & theme. Did you develop this web site yourself? Please reply back as I’m hoping to create my own personal site and want to know where you got this from or what the theme is called. Many thanks.

Laisser un commentaire

Votre adresse e-mail ne sera pas publiée. Les champs obligatoires sont indiqués avec *