SUBARU décroche, résultats décevants pour l’exercice 2018

     SUBARU a revu à la baisse sa prévision de résultats pour l’année 2018. Son bénéfice net sera de 140 milliards JPY (env 1.09 milliards EUR) soit une baisse de 36% par rapport à 2017 et de 27milliards JPY (env 210 millions EUR) par rapport à sa prévision. Signe que la marque n’est pas encore remise des scandales à répétions qui ternissent son image depuis 2 ans (*).

 Une réputation entachée par des problèmes de pièces défectueuses

Selon M.Toshiaki OKADA membre du directoire présent à la présentation du bilan, les mauvaises performances de la marque est due à la hausse des frais liés aux réparations et aux rappels des véhicules défectueux . Il ajoute que la firme a été contrainte de fermer temporairement son site de production de la préfecture de Gunma, son unique usine d’assemblage au Japon, et de revoir ses plans de production futurs. Il s’agit d’un coup dur pour SUBARU qui encaisse sa troisième année consécutive de baisse des bénéfices.  Le chiffre annoncé aujourd’hui représente une baisse de 70% comparée à ses dernières bonnes performances qui remontent en mars 2016 grâce au dynamisme du marché nord-américain.

Près de 780 véhicules fabriqués et vendus entre le 28 décembre 2018 et 16 janvier 2019, seront rappelés avant fin mars dont les SUV FORESTA, XV et la voiture de sport IMPREZA. En cause, le circuit imprimé, une pièce maîtresse qui équipe l’électronique de la direction assistée de ces trois modèles était défectueux.  Leur production a cessé à partir de 16 janvier. Toute l’usine a également cessé de fonctionner car les modèles incriminés étaient fabriqués sur les mêmes chaînes de montage que neuf autres modèles de la marque.

Jusqu’à fin mars 2019, le coût des rappels des véhicules défectueux est estimé à 53.8 milliards JPY (env 420.3 millions EUR) ce qui diminuera davantage les bénéfices de l’entreprise.

La réputation de SUBARU a aussi été entachée par le scandale des tests de qualité effectués par des ouvriers non qualifiés et qui continuent de défrayer la chronique pour avoir provoqué le rappel de près de 400 000 véhicules entre octobre et novembre 2017.

Une baisse significative des ventes à l’étranger

L’usine de Gunma a cessé de tourner pendant 10 jours à partir du 16 janvier. Depuis sa reprise le 28 janvier, elle tourne toujours au ralenti en raison du manque d’approvisionnement en pièces. Or les prévisions des ventes de ce début d’année ne sont pas bonnes. Sur le marché domestique, SUBARU a écoulé 615 800 véhicules un manque de 40 000 véhicules selon ses objectifs annuels.  A l’étranger et pour la première fois en 3 ans les ventes ont passé sous la barre d’un million avec 996 400 véhicules vendus. Et M. OKADA de conclure :« c’est très regrettable. Notre croissance est stoppée car notre capacité de production ne peut pas répondre aux demandes du marché ».

Depuis deux ans les défauts de qualité est devenu le cauchemar pour l’entreprise qui essaie de redorer son image. Le scandale des tests de qualité effectués par des ouvriers sans qualification avait éclaté pour la première fois en octobre 2017. Il a été suivi par une série de dysfonctionnement comme la falsification des données qui était pratiquée selon la direction, jusque fin 2017. Or celle-ci est revenue sur ses propos pour admettre que des fraudes avaient été commises jusqu’en octobre 2018.

Reprendre le contrôle de l’organisation de l’usine nippone

Depuis le 1er janvier 2019, SUBARU est dirigé de fait par un personnage jusque-là peu connu dans le groupe. Le conseil d’administration a approuvé la nomination de M.Kazuo HOSOYA comme vice-président du groupe. L’entreprise parie sur cet ancien PDG de sa filiale de distribution SUBARU TOKYO pour le redressement de ses performances. Malgré une carrière de commercial en apparence classique, il ne pouvait avoir d’autres choix que cet homme qui connaît bien l’usine de Gunma afin de revoir tout son fonctionnement. En effet M.HOSOYA  y a travaillé pendant 14 ans de 1982 à 1996 au service RH. De 2012 à 2014 il a été le directeur d’une filiale en charge d’entretien et du nettoyage des dortoirs et des appartements mis à disposition des ouvriers. Il complète son CV en devenant directeur des ventes au siège de SUBARU en 2015. Il y apprend pendant 3 ans le comportement des consommateurs avant d’être promu PDG de SUBARU TOKYO en 2018.

L’actuel PDG de SUBARU M.Kazumi NAKAMURA apprécie son vice-président qui ne jure que par le travail sur le terrain, pour sa connaissance du fonctionnement de l’organisation de l’usine et pour sa patience à toute épreuve. 

M.HOSOYA a élu domicile un appartement non loin de l’usine de façon à pouvoir intervenir à tout moment en cas d’anomalie.  

Les fortes demandes du marché domestique

SUBARU a prévu d’injecter 150 milliards JPY (env 1.17 milliards EUR) pour résoudre définitivement les problèmes liés à la qualité de ses modèles.  La marque est consciente qu’elle est positionnée sur un marché de fans fidèles à ses modèles, les «Subarists » , auprès desquels la notoriété semble encore intacte comme le prouve le succès de son dernier SUV, FORESTER vendu à 28000 exemplaires en à peine cinq mois après sa sortie en juillet 2017. Une performance 1.5 fois supérieure à la prévision initiale des ventes. Sa place singulière sur le marché de l’automobile s’explique aussi par un taux de marge élevé de 10% sur les résultats opérationnels de mars 2018.   Il ne reste plus qu’à SUBARU de trouver les moyens de garantir la valeur de la marque.

(*) les scandales SUBARU en quelques dates: les déboires qui s’éternisent.

Octobre 2017Révélation sur les tests de qualité validés par des ouvrier non qualifiés. Rappel de 250 000 véhicules.
Novembre La firme confirme le rappel de 400 000 véhicules au total à cette date.
DécembreRemise de rapport au ministère de transport. Révélation de fraudes aux tests d’homologation.Soupçon de fraudes aux données relatives à l’émission et à la consommation de carburant. Ouverture d’enquête.
Février 2018Rappel de 27000 véhicules en raison des fraudes aux tests d’homologation
AvrilRemise de rapport contenant des données falsifiées au ministère de transport
MaiPerquisition au siège de SUBARU par le minisyère de transport pour une enquête approfondie
Juin L’enquête confirme les fraudes aux tests d’émission et à la consommation. Démission de l’ex PDG Yasuyuki YOSHINAGA, remplacé par Kazumi NAKAMURA
SeptembreUne commission d’enquête indépendante révèle les fraudes aux tests des freins
OctobreRappel de 6100 véhicules aux systèmes de freins non conformes
NovembreSUBARU révèle que les fraudes ont eu lieu jusqu’à octobre 2018. Rappel de 10 000 véhicules supplémentaires. Le nombre total des véhicules rappelés atteint 530 000 à cette date.
DécembreDémission du directeur exécutif Masaki OKAWARA
Janvier 2019Nomination de Kazuo HOSOYA au poste de vice président. Arrêt du site de production de Gunma pendant 10 jours

      (Source NIKKEI   07/02/2019   スバル失速、品質カイゼン道半ば 通期予想を下⽅修正)

12 réponses sur “SUBARU décroche, résultats décevants pour l’exercice 2018”

  1. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  2. When you walked right into a GNC you’d have some protein powders and possibly some
    fish oil or nutritional vitamins to select from. Now,
    « BCAA vs Pre-Workout? » is just one of the dozens of
    choices you need to make when deciding how you’re going to increase
    the effectiveness of your workout. BCAAs additionally assist ensure you’re getting enough of the branched-chain amino acid
    leucine, which is a key factor in relation to muscle growth.

    Our rankings are based mostly on experience and professional recommendations from
    medical and vitamin consultants and are free from conflicts of curiosity.
    We carefully truth examine the information featured on our rankings and are committed to producing rankings and supplemental content about
    dietary supplements that readers can belief. You can learn extra about our editorial pointers and our
    complement methodology for the rankings under. If you’re on the lookout for the best pre-workout however are uncertain which sort to purchase, you’re doubtless
    not alone. Not only are there many manufacturers obtainable,
    but pre-workout itself is offered in numerous types like powders, drugs and drinks.
    Click On here to attempt our Pre-workout supplement to really feel the benefits it could
    possibly do for your exercises.
    By following an efficient « cut diet », carbohydrate storages in your body are
    depleted, which makes your body flip to fat saved in your body for gasoline (3).

    More importantly, your fat loss won’t occur at the facet of losses in muscle mass, as said above, which helps you get into a extra « cut » form, somewhat than trying skinny.
    Leucine is the BCAA that stimulates protein synthesis and directs your physique on a low-caloric food plan to burn fat for gas (1).
    Nonetheless, leucine just isn’t a precursor for protein synthesis, it simply aids within the regulation of the signalling concerned within the process.

    Creatine, BCAAs, and caffeine are highly efficient pre-workout dietary supplements with a selection of well-researched advantages.
    Creatine, BCAAs, and caffeine are all wonderful pre-workout dietary supplements with negligible unfavorable side-effects and numerous advantages.

    Others may select to take them separately at specific occasions all through the day.
    Experiment with different approaches to seek out what
    suits your preferences and schedule. Some people might experience delicate gastrointestinal discomfort when taking glutamine
    dietary supplements. While each complement offers unique benefits, there may be
    some overlap in their effects. Glutamine is a key power supply for the cells lining the gastrointestinal tract.

    Protein, EAAs and BCAAs are related as they’re all simply completely different
    mixtures of amino acids. These amino acids are available in numerous mixtures
    and portions, relying on the source. Regardless, 9 of those amino acids are
    thought of important amino acids; our EAAs.

    The « essential » implies that we should consume them
    through our food regimen as they can not be synthesized in our our bodies as the other amino acids
    can. Creatine is a non-proteinogenic amino acid that is naturally present
    in our bodies always. This can be the first main false impression about creatine, as some
    individuals seem to suppose it’s a foreign substance.
    Again, creatine is 100 percent natural as we
    MUST have creatine in our our bodies for optimum function.
    A believer in fitness’s transformative power, he empowers shoppers with passionate training and
    personalised complement alternatives, and ignites outcomes for readers by
    unifying his skilled recommendation with a do-or-die mantra.
    Its balanced mix of creatine, caffeine, and other key components persistently delivered the
    outcomes we sought. After an in depth analysis of varied pre-workouts,
    our staff unanimously agrees that Gorilla Mode stands out as the best.

    Targets used for this protocol included the middle target on each tower, located roughly at chest-level.
    The audio protocol consisted of solely an auditory
    stimulus; due to this fact, a magnetic cowl with the label (X) was used to cover the desired target on each tower.
    The visual protocol consisted of solely visual alerts, in which illumination of selected bulbs offered the stimulus.
    The volume was muted during this take a look at, allowing subjects to use solely their visual sense
    to detect which goal illuminated. For every check, topics
    stood in the middle of the triangle behind a marked line located 1.fifty five m from
    each towers.
    The only place where this will turn out to be useful
    is during prolonged events or when working out fasted.
    Nonetheless, some studies even present this to be
    out of date, and its effectiveness can be highly depending on the individual.
    Sure, you’ll find a way to safely combine creatine
    with BCAAs because they don’t intervene with one another.

    For instance, I maintain off on taking a creatine powder by itself on the times after I use NOS Blast.

    Just regulate cross-supplementation like that and you’ll be fantastic
    using one, two, or all three of these supplements. You can even take
    BCAAs within the morning to assist in giving your day a boost with out using caffeine,
    albeit a small boost. Usually, though, I recommend taking a maximum of
    5 grams a day except you’re significantly match.

    Typically talking, the majority of these dietary supplements could
    have you devour the drink approximately 30 minutes earlier than figuring out.
    This is as a result of most of the components require 30 minutes to be totally absorbed within the body
    and produce results. Nonetheless, one frequent follow is to additionally consume either
    or throughout your workout as well.
    Research has also advised that adenosine-receptor antagonism contributes to improved efficiency through will increase in neurotransmitter release and motor firing
    rate [3,7]. Each beta-alanine and creatine have been proven to delay the onset of neuromuscular fatigue and subsequently probably augment the ergogenic impact of
    caffeine [8,9]. Analysis means that when supplementing with BCAAs prior to physical exercise, recovery improves due to
    a rise in protein synthesis and a discount in protein degradation [11].
    Understanding which of those supplements is best for you is dependent upon your health targets and routine.
    It’s an individual selection that is dependent upon your
    food plan, the kinds of workouts you’re doing, and your interest in endurance
    vs power.
    He is also the editor-in-chief of this web site and has over 25 years of expertise within the health
    business. The first is that they’re secure for those
    with sensitivities to stimulants, clearly. You don’t need to overpay for
    a pre-workout, however you additionally wish to preserve quality.
    This is a private desire, but you need to ensure that the pre-workout tastes at least respectable.
    It additionally makes use of creatine HCL, which is a extra easily absorbed form of Creatine that builds muscle and increases energy.
    Next on our listing of stimulant-free pre-workout supplements, we’ve Legion Pulse.

    It additionally uses Creatine HCL, which is a more easily absorbed form of Creatine that builds muscle and will increase energy.
    Big Supplements delivers huge doses of all of its components which could be a great or a foul thing depending on the way you look at
    it. They also use nootropic elements like Huperzine A, Rhodiola,
    and Ginseng, that are linked to raised focus,
    concentration, and power. Components embody AlphaSize,
    L-Citrulline Malate, and CarnoSyn Beta Alanine to boost nitric oxide and muscular endurance.
    Pre by Swolverine is considered one of the
    greatest stim-free pre-workouts you can get that is also all-natural.
    Pump doesn’t use artificial flavors or colors and has no preservatives,
    only the good things.
    They say it supplies an vitality increase for a fantastic workout and is simple to shake.

    The ingredients are good and help maintain them alert and hydrated through the exercise.
    They find it really works nicely for crossfit exercises and delivers on its promises.
    It helps them drink more water after a exercise, especially with ice.

    Some people experience digestive discomfort when starting creatine, particularly during loading phases.

    Dividing the day by day amount into smaller doses and consuming creatine with meals can significantly cut back
    these temporary results. Many health fanatics find success with this range,
    which effectively replenishes what the physique naturally breaks down each day.

    The scientific proof centers on rapidly saturating muscle tissue to
    maximise creatine’s ergogenic advantages.
    Nevertheless, many people select to complement with
    BCAAs because they are easily absorbed and can shortly reach the muscle tissue.
    So, whether or not you are trying to enhance your athletic efficiency or simply improve your fitness routine, learn on to find out if combining these
    dietary supplements is the proper choice for
    you. So, the logic here is that supplementing with exogenous creatine helps to make sure
    enough substrate for ATP regeneration. This pre-workout features natural and
    evidence-based ingredients, absolutely clear labeling,
    and absolutely no artificial shade, sweetener, or flavoring.
    When it comes to discovering if you need to be using BCAA
    or pre-workout before your drink, you’ve got seen that this designation falls firmly
    on the aspect of pre-workouts. You also may need to experiment some and find what components tend to assist with a greater exercise.

    For instance, many trainees will discover that caffeine is the main ingredient they like and will
    ultimately simply start to drink sturdy coffee
    or use caffeine tablets as a pre-workout.

    Our dedication at Organic Muscle is to offer supplements which may be type to your body.
    However, even the purest ingredients, when taken in conjunction or high quantities, can introduce digestive discomfort
    for some people. Synthetic sugars don’t have sufficient energy to activate the pathway in full and should cause elevated sugar cravings as a
    result. Long-term use of synthetic sweeteners in rats exhibits
    an increase in free radicals, which results in oxidative stress.
    Although they haven’t shown this in humans, it might be trigger for concern. Since different artificial sweeteners have not been studied as a lot as aspartame, many choose to keep away from them just in case.

    What makes the upkeep phase remarkable is its simplicity, which
    requires minimal effort for important ongoing benefits in strength, power
    output, and recovery. Without upkeep, your enhanced creatine stores would sometimes
    return to baseline inside four to 6 weeks. For optimal outcomes,
    consistency proves more important than fast saturation strategies, as maintaining elevated muscle
    creatine levels over time drives probably the most substantial performance
    and physique improvements. There are many types of creatine supplements available
    available on the market, however creatine monohydrate supplementation is the undisputed gold commonplace and most
    popular type. While the benefits of creatine are well-documented, the timing of consumption continues to spark debate among researchers
    and practitioners. Many marvel if taking creatine pre-workout, post-workout,
    and even before bed produces optimal results.
    Creatine enhances vitality availability for workouts, whereas
    BCAAs provide essential amino acids wanted for protein synthesis, and glutamine supports restoration. One frequent combination entails mixing creatine with branched-chain amino acids (BCAA) and glutamine.
    This mixture is believed to provide synergistic effects that assist muscle development,
    restoration, and overall athletic performance.

    Leoni is keen about all issues fitness and holds
    skills as an ACE CPT, Stage 3 mat Pilates teacher and nutrition coach.
    To one of the best of our knowledge, all content material is accurate as of the date posted,
    although offers contained herein may no longer be available.

    The opinions expressed are the author’s alone and have not
    been offered, permitted or in any other case endorsed by our advertisers.
    Info provided on Forbes Well Being is for educational functions solely.

    A lot of protein supplements with creatine are thought of « mass gainers. » In other words, they’ve larger energy than most traditional whey protein powders.
    Collier recommends this product for its quality components, emphasizing that it’s freed from synthetic sweeteners, coloring and preservatives.
    « It’s formulated with clear labeling, so you know precisely what’s in it and in what quantities, » she
    says. Moreover, supplements from Clear Labs bear third-party testing for quality and
    purity. « Legion Pulse is known for its transparent labeling and use of clinically-effective dosages of components, » she says.
    The product is obtainable in a wide selection of flavors that meet completely different preferences.
    It Is always greatest to consult with a healthcare professional earlier than combining any supplements.

    References:

    steroids vs non steroids, Tera,

Laisser un commentaire

Votre adresse e-mail ne sera pas publiée. Les champs obligatoires sont indiqués avec *